{"id":46260,"date":"2015-07-15T00:00:00","date_gmt":"2015-07-14T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized\/going-global-sales-marketing-strategy\/"},"modified":"2025-02-07T15:41:33","modified_gmt":"2025-02-07T06:41:33","slug":"going-global-sales-marketing-strategy","status":"publish","type":"post","link":"https:\/\/gengo.com\/ecommerce-articles\/going-global-sales-marketing-strategy\/","title":{"rendered":"How to create a winning global marketing & sales strategy"},"content":{"rendered":"We know the dream of going global is in the heart of every entrepreneur, but you know what they say: if it was easy, everyone would do it. The next section of our Going Global<\/i>\u00a0series will help you create the foundation for a winning global marketing and sales strategy. It may not be easy, but we know you can do it.\r\n

Step 1: Choose locally appropriate marketing &\u00a0sales channels<\/h3>\r\nHas one of your salespeople told you \u201cThe local market isn\u2019t responding to the product,\u201d sending you into a flurry of trying to figure out what features you might add to make it a success? Or, have you heard from your sales team that \u201cThe sales cycle is twice as long in this country\u201d?\r\n\r\nThese may be accurate reports, or they may be excuses for poor performance. It\u2019s hard to tell since the product is unproven in the new market and the right sales channels aren\u2019t always clear. Early on in your marketing efforts, it\u2019s helpful to focus on channels that are easy to measure, easy to manage digitally and easy to scale, such as:\r\n