{"id":46263,"date":"2015-07-29T00:00:00","date_gmt":"2015-07-28T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized\/going-global-growth-operations\/"},"modified":"2019-10-23T18:11:09","modified_gmt":"2019-10-23T09:11:09","slug":"going-global-growth-operations","status":"publish","type":"post","link":"https:\/\/gengo.com\/ecommerce-articles\/going-global-growth-operations\/","title":{"rendered":"Tips for overseas growth and operations"},"content":{"rendered":"Operating a company at home is a whole different ball game than operating and growing one overseas. In fact, they might even be different sports. Your home game is strengthened by your knowledge of the playing field\u2014you understand what people expect and how to fine tune your knowledge of what they want.\r\n\r\nYou\u2019re familiar with your customers\u2019 cultural expectations, as well as your employees\u2019. You know that if you reach out to a blogger to form a mutually profitable relationship, they\u2019ll likely be on board (the only questions are fit and price point).\r\n\r\nBut once you cross that country line, all bets are off and balls start flying at you from left field. All of a sudden, employees expect a different work environment. Bloggers may see guest-posting as highly suspect, if not downright bizarre. And customers can\u2019t be found using your usual channels. You\u2019ll likely find that in order to grow, your company needs to change to reflect its environment.\r\n\r\nHere are our best tips for making that transition easier.\r\n

Test and iterate<\/h3>\r\nEntering a new market requires research, hard work and patience. But, most of all, it requires letting go of all prior expectations and testing to see what\u2019s really there. Start small. Begin by testing a translated and optimized landing page or product description and iterate until you find some success. Then you can think in terms of growth. Remember to be objective in how you measure success and not only look for what you\u2019re hoping to find.\r\n\r\nThroughout each testing phase (tests should continue through every marketing campaign), it\u2019s vital to communicate with accuracy and cultural sensitivity. You\u2019ll need translators who not only know the language, but can be your Sherpas into the culture. The foundation of your success in foreign markets is the ability to speak their languages\u2014literally and figuratively.\r\n

Give your new company an \u201cowner\u201d<\/h3>\r\nIn many ways, branching out into a foreign market is like starting a new company, and you wouldn\u2019t start a new company without a CEO, would you? That single point of contact is crucial to direct your efforts and defend your interests in your new location. Just as crucial is giving them enough resources to succeed.\r\n

What gets funded gets done<\/h3>\r\nWhat are three basic things any new company needs? A founder, funding and a purpose. Funding should walk hand in hand with your list of clear short-term and long-term goals, all of which serve your ultimate purpose. Then, add more funding as each goal is reached. This way, you\u2019ll build a roadmap with incentives at every stop along the way to success.\r\n

Keep it simple, startup<\/h3>\r\nIt\u2019s tempting to grow as fast as you think you can. Why not offer your product in 30 languages? You\u2019ll reach that many more people, right? Not necessarily. You may miss significant opportunities by spreading yourself too thin, or find yourself going into debt with unforeseen expenses.\r\n\r\nOne online company, Pureprofile<\/a>, moved into 43 countries in just a few months and did see staggering success. But, according to their director, Marina Cilona, they underestimated how much content would need to be translated and retranslated due to cultural sensitivities and contextual issues. That miscalculation, the result of haste and ambition, cost them more than anticipated.\r\n\r\nScaling and operating your global business isn\u2019t easy, but it could be the best decision you\u2019ve ever made.\r\n\r\nFor more tips on how to overcome the challenges of entering into foreign markets, download our free eBook, Going Global, Part II: Lean Globalization<\/i><\/a>.<\/strong>\r\n\r\n