{"id":46278,"date":"2015-09-18T00:00:00","date_gmt":"2015-09-17T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized\/social-media-guide-pre-translation-flow\/"},"modified":"2019-10-23T18:12:04","modified_gmt":"2019-10-23T09:12:04","slug":"social-media-guide-pre-translation-flow","status":"publish","type":"post","link":"https:\/\/gengo.com\/media-articles\/social-media-guide-pre-translation-flow\/","title":{"rendered":"Translating social media: the pre-social translation flow"},"content":{"rendered":"<span style=\"font-weight: 400;\">Social media works best when paired with other content marketing. It\u2019s a way for you to tell people about your offers and deals, show the new e-book you\u2019ve created, share your latest white paper, and most importantly, engage with your users on a social level about all of these. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">It\u2019s one arm of a huge body of content strategy and, to be effective, you\u2019ll have to translate much more than just your tweets. Here\u2019s how to structure your pre-social translation flow to get the best results from your social media.<\/span>\r\n<h3>Begin with your goals<\/h3>\r\n<span style=\"font-weight: 400;\">What are your specific marketing goals? Increasing the number of users? Increasing conversions? You\u2019ve likely designed your native content strategy to achieve something specific, and you\u2019ll need to do the same with your strategy in foreign markets. Yes, it\u2019s not only social media you\u2019ll need to think about, but the entire user funnel.<\/span>\r\n<h3>Localization starts here<\/h3>\r\n<span style=\"font-weight: 400;\">Even though your buyer\u2019s journey might not start with the product itself, the product is the first thing you\u2019ll need to localize. Think about your primary product interface, which could be:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A dashboard<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Admin console<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shopping cart and checkout process<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscription page<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Login page<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">What will people absolutely need to be successful with your product?<\/span>\r\n<h3>Then there\u2019s your website<\/h3>\r\n<span style=\"font-weight: 400;\">Translation and localization of key parts of your website (or the entire website, or a brand new website) are the next steps. Localize the pages your users will most likely need first, but don\u2019t forget about information that isn\u2019t essential to the core product experience, like how-to pages, about pages, press pages and catalogues.<\/span>\r\n<h3>Special ops for answers on the fly<\/h3>\r\n<span style=\"font-weight: 400;\">Localization doesn\u2019t begin and end with static pages\u2014you have to plan processes that allow you to interact and answer questions on the fly. Many times, customer inquiries come through social media channels, which makes social media an extension of your customer service (or customer success) offerings. How will you handle questions fast enough to satisfy your social users?<\/span>\r\n<h3>Laying your local foundation in content-based marketing<\/h3>\r\n<span style=\"font-weight: 400;\">The beating pulse of social media is content, and you won\u2019t be able to use your social media accounts to their best effect without localized content to promote and share on them. Should you translate your existing blogs, articles, white papers and ebooks? Should you invest in fresh new content written by someone in your target market? Perhaps the best answer is to choose flexible translation tools that allow you to regularly create and promote multilingual content. Whatever method you choose, plan ahead to define your workflows.<\/span>\r\n<h3>Promotional materials<\/h3>\r\n<span style=\"font-weight: 400;\">The success of your landing pages, marketing campaigns, email marketing and social media interactions have their foundations in how well your product, website and user experience has been localized. From there, you can explore ways to reach out to your international audience\u2014including social media!<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Remember, success with international social media isn\u2019t just about translation. Every joke you share on <\/span><a href=\"http:\/\/futubra.com\/\"><span style=\"font-weight: 400;\">Futubra<\/span><\/a><span style=\"font-weight: 400;\">, each article you post on <\/span><a href=\"https:\/\/mixi.jp\/\"><span style=\"font-weight: 400;\">Mixi<\/span><\/a><span style=\"font-weight: 400;\">, or how you interact on <\/span><a href=\"http:\/\/gree.jp\/\"><span style=\"font-weight: 400;\">Gree<\/span><\/a><span style=\"font-weight: 400;\"> all have to be context appropriate. For seamless localization, be sure to double-check that every stage of your customers\u2019 experiences is grounded in their local language and culture. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Social media is a vital way for your brand to reach its audience\u2014but are you maximizing your impact? Our social media guide, produced in collaboration with <\/span><a href=\"https:\/\/www.fliplingo.com\/\"><span style=\"font-weight: 400;\">Fliplingo<\/span><\/a><span style=\"font-weight: 400;\">, introduces the key strategies for successfully expanding your brand to global audiences.<\/span>\r\n\r\n<a href=\"http:\/\/gengo.com\/social-media-guide\/\"><button>Get the Guide<\/button><\/a>","protected":false},"excerpt":{"rendered":"Social media works best when paired with other content marketing. It\u2019s a way for you to tell people about your offers and deals, show the new e-book you\u2019ve created, share your latest white paper, and most importantly, engage with your users on a social level about all of these. It\u2019s one arm of a huge [&hellip;]","protected":false},"author":2,"featured_media":48914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[351],"tags":[],"class_list":["post-46278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Translating social media: the pre-social translation flow - Gengo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gengo.com\/media-articles\/social-media-guide-pre-translation-flow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Translating social media: the pre-social translation flow - Gengo\" \/>\n<meta property=\"og:description\" content=\"Social media works best when paired with other content marketing. 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