{"id":46280,"date":"2015-09-28T00:00:00","date_gmt":"2015-09-27T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized\/tools-tricks-multilingual-social-marketing\/"},"modified":"2019-10-23T18:12:12","modified_gmt":"2019-10-23T09:12:12","slug":"tools-tricks-multilingual-social-marketing","status":"publish","type":"post","link":"https:\/\/gengo.com\/media-articles\/tools-tricks-multilingual-social-marketing\/","title":{"rendered":"Tools and tricks for multilingual social marketing"},"content":{"rendered":"<span style=\"font-weight: 400;\">Managing multilingual social media takes an already complicated job and multiplies it by the number of languages, with a few additional monkey wrenches thrown in. Not only do you have to plan the basic social media strategy for multiple accounts and handle all of the regular moving parts (images, post times, copy), you also have to consider which strategies work best within the context of each market. On top of that, you have to coordinate which words and abbreviations to use, how to localize humor and how to avoid offending people. It\u2019s a challenge, but here are some tools and tricks to help.<\/span>\r\n<h3>Additional languages doesn\u2019t have to mean additional work<\/h3>\r\n<span style=\"font-weight: 400;\">The biggest fear we hear is that adding another language will double the workload and time spent on social media. It\u2019s not nearly that bad! It\u2019s actually relatively simple to streamline your social media marketing, but you will need proper planning and strong leadership to keep your social media managers from task overload.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you\u2019ve played fast-and-loose with your social media organization, now is the time to tighten up your ship.<\/span>\r\n<h3>1. Who, what, when, where\u2014planning dates and details<\/h3>\r\n<span style=\"font-weight: 400;\">First, you need to decide a few things:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you delegate your social media tasks? Do you have one manager or several country-specific managers? Do your managers have dedicated social media teams or helpers?<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is responsible for what steps in your promotion process?<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you plan to create content in one language and translate it, or create and curate content for each region individually? <\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you measure success with your social media strategy?<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h3>2. Calling mission command<\/h3>\r\n<span style=\"font-weight: 400;\">Your challenge is to make social media posts across multiple channels and multiple geographic locations simple and effective. To do that, you\u2019ll need to put your resources in one place. Emerging translation platforms let you fully automate social posting so when you publish in one language, it triggers translation (and publication, but only if you approve it) to all of your associated feeds through one easy interface. Research to find the best translation platform for your company.<\/span>\r\n<h3>3. Best practices for setting up multilingual accounts<\/h3>\r\n<span style=\"font-weight: 400;\">Your strategy for creating accounts will vary depending on the social network you use. For example, Facebook lets you target users by location and language, but Twitter doesn\u2019t (so you\u2019d have to set up language-specific feeds). Ask yourself where it makes sense to use targeting, and where setting up separate accounts in the new language is necessary or preferable. For language-specific feeds, be sure to link to them from your localized homepages so multilingual users can easily find those pages.<\/span>\r\n<h3>4. The balancing act between scheduling and live interaction<\/h3>\r\n<span style=\"font-weight: 400;\">It won\u2019t take long for you to find your rhythm of producing, translating and publishing your content\u2014and then you can schedule your posts in advance. While there are some general guidelines for the best times to post, they vary by time zone and target audience, so you\u2019ll need to research for each market.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">However, it\u2019s not enough to just schedule your posts and call it good. Social media is about live interaction and having conversations, and it\u2019s only by listening to feedback and responding to comments that you\u2019ll be able to create a community receptive to your marketing efforts. It\u2019s well worth your time to respond to users who take the time to interact with your pages, and there are a number of quick, high-quality methods you can use to do this in multiple languages without stretching your resources.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you\u2019ve got questions for how to manage multilingual social media accounts, give us a call! We\u2019d be happy to walk you through our process. Or, read more by downloading our social media guide, produced in collaboration with <\/span><a href=\"https:\/\/www.fliplingo.com\/\"><span style=\"font-weight: 400;\">Fliplingo<\/span><\/a><span style=\"font-weight: 400;\">. This free guide introduces key strategies for successfully expanding your brand to global audiences.<\/span>\r\n\r\n<a href=\"http:\/\/gengo.com\/social-media-guide\/\"><button>Get the Guide<\/button><\/a>","protected":false},"excerpt":{"rendered":"Managing multilingual social media takes an already complicated job and multiplies it by the number of languages, with a few additional monkey wrenches thrown in. Not only do you have to plan the basic social media strategy for multiple accounts and handle all of the regular moving parts (images, post times, copy), you also have [&hellip;]","protected":false},"author":2,"featured_media":48858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[351],"tags":[],"class_list":["post-46280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tools and tricks for multilingual social marketing - Gengo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gengo.com\/media-articles\/tools-tricks-multilingual-social-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tools and tricks for multilingual social marketing - Gengo\" \/>\n<meta property=\"og:description\" content=\"Managing multilingual social media takes an already complicated job and multiplies it by the number of languages, with a few additional monkey wrenches thrown in. 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