{"id":46351,"date":"2016-07-11T00:00:00","date_gmt":"2016-07-10T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized\/global-websites-french-market\/"},"modified":"2019-10-22T16:45:35","modified_gmt":"2019-10-22T07:45:35","slug":"global-websites-french-market","status":"publish","type":"post","link":"https:\/\/gengo.com\/ecommerce-articles\/global-websites-french-market\/","title":{"rendered":"Launching global websites in the French market"},"content":{"rendered":"The 103rd Tour de France is well underway, with almost 200 cyclists covering 2,200 miles around France over the course of three weeks. The world\u2019s biggest cycling race is being broadcasted to over 190 countries, attracting millions of viewers both domestically and internationally. France is the sixth largest economy in the world, and events such as the Tour de France present rich opportunities for businesses looking to expand globally.\r\n\r\nIf expansion into France aligns with your company\u2019s goals, it can be a very worthwhile market to explore. Here are several insights into planning for language translation targeted toward French audiences.\r\n<h3>Quick facts<\/h3>\r\n<ul>\r\n \t<li>There are over 220 million French native speakers around the world, making French one of the most widely spoken languages<\/li>\r\n \t<li>With over 85 million\u00a0foreign tourists visiting the country in 2015, France is the world\u2019s leading tourist destination<\/li>\r\n \t<li>France is the third largest EU ecommerce economy, valued at\u00a0approximately $72 billion in 2015<\/li>\r\n \t<li>France had about 30 million online buyers in 2015<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h3>Visual design<\/h3>\r\nCompared to Asian websites, for example, European sites generally exhibit simply designed interfaces with straightforward messaging. France, in particular, is a highly visual nation. French websites are typically very stylistic, often including rich graphical elements and high-quality photos. As a result, an emphasis on design and visual content resonates strongly with French audiences.\r\n<h3>Translation tips<\/h3>\r\nIn general, translations from English into French require about 15\u201320% more words, making target translations more lengthy. This is simply a linguistic feature of the French language, and businesses looking to localize should take this into consideration when designing and launching French websites.\r\n\r\nIn addition, you should keep in mind the geographic area and dialect you wish to localize into. For example, French Canadian is distinct from the French spoken in France. Just because your content is localized into French doesn\u2019t necessarily mean that the content will be understood by both audiences. Don\u2019t make the mistake of using one language for both markets\u2014you\u2019ll offend at least one population. Subtle discrepancies such as appropriate word choices can be a driving factor in forming quality relationships with customers.\r\n\r\nIs France on your roadmap for global expansion? Gengo has helped many businesses expand into France and other French-speaking markets. After launching the French version of their website in 2014, designer homeware retailer <a href=\"https:\/\/www.amara.com\/\">Amara<\/a> saw <a href=\"https:\/\/gengo.com\/customer\/amara\/\">explosive growth<\/a>, with a 20% increase in conversion rates from France and a whopping 650% increase in revenue within one year.\r\n\r\n<strong>Go global with Gengo&#8217;s people-powered translation platform.<\/strong>\r\n\r\n<a href=\"https:\/\/gengo.com\/customers\/resources\/\"><button>Learn more<\/button><\/a>\u00a0\u00a0 or <a href=\"https:\/\/gengo.com\/contact-sales\/\">Contact us<\/a>","protected":false},"excerpt":{"rendered":"The 103rd Tour de France is well underway, with almost 200 cyclists covering 2,200 miles around France over the course of three weeks. The world\u2019s biggest cycling race is being broadcasted to over 190 countries, attracting millions of viewers both domestically and internationally. France is the sixth largest economy in the world, and events such [&hellip;]","protected":false},"author":2,"featured_media":50347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[365],"tags":[],"class_list":["post-46351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Launching global websites in the French market - Gengo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gengo.com\/ecommerce-articles\/global-websites-french-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launching global websites in the French market - Gengo\" \/>\n<meta property=\"og:description\" content=\"The 103rd Tour de France is well underway, with almost 200 cyclists covering 2,200 miles around France over the course of three weeks. 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