{"id":46368,"date":"2016-11-09T00:00:00","date_gmt":"2016-11-08T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized\/travel-translation-tips\/"},"modified":"2019-10-22T16:44:48","modified_gmt":"2019-10-22T07:44:48","slug":"travel-translation-tips","status":"publish","type":"post","link":"https:\/\/gengo.com\/travel-articles\/travel-translation-tips\/","title":{"rendered":"Three quick translation tips to reach global travelers"},"content":{"rendered":"80% of consumers are unlikely to buy travel services online if the website isn\u2019t in their native language. This is a major problem for travel brands\u2014at least those that don\u2019t cater to international travelers.\r\n\r\nIn\u00a0the travel industry, the ability to\u00a0communicate in your target customer’s local language is essential. From hotels and airlines to online agencies, booking sites and more,\u00a0every travel business has the potential to attract international customers through translation.\r\n\r\nHere are three quick translation\u00a0tips for providing a first-class experience to global travelers.\r\n

1. Localize all consumer touch points<\/h3>\r\nTourism and hospitality businesses promote their services overseas in many different ways. Travel magazines, user reviews, hotel brochures and restaurant menus are just a few examples of customer-facing content types that require translation.\r\n\r\nInternational visitors\u00a0should be able to access any part of your site in their language. It’s crucial to have a well translated online offering to attract new customers. To retain and serve them, you’re expected to localize\u00a0every part of the customer journey. Every customer touch point brings your brand to life, building trust and loyalty so you can say “welcome back” again and again.\r\n

2. Use human, not machine translation<\/h3>\r\nCopious amounts\u00a0of content that undergo\u00a0constant change sounds like a great fit for machine translation. Unfortunately, it’s not that simple. Not only do human linguists write with more creativity, machine translation negatively impacts SEO. Google constantly scans for\u00a0machine translations, which hurt international search engine rankings.\r\n\r\nAdditionally, travel\u00a0content is unique in that it doesn\u2019t require an in-depth or specialized knowledge of technical terms. Like\u00a0marketing copy, the purpose of travel content is to sell a service, so\u00a0it doesn\u2019t just have to just convey information\u2014it also needs to be enticing. Given the right amount of context, human translation is your best bet for\u00a0capturing the inviting message of your original text.\r\n

3. Develop a scalable workflow<\/h3>\r\nAs your brand begins to translate content at a greater speed and scale, traditional agencies will have trouble keeping up. When it comes to\u00a0translating thousands of travel listings or user reviews, professional human translation can break\u00a0the bank, especially from boutique agencies. This is where a crowd-platform approach to translation may offer more bang for your buck. Crowdsourced models\u00a0enables thousands of translators to work simultaneously, allowing large projects to be completed quickly\u00a0and at a lower price tag.\r\n\r\nDon’t let language barriers\u00a0get in the way of your guests’ getaways. Localizing your travel site may seem like an overwhelming and expensive undertaking, but it doesn\u2019t have to be. At Gengo, we have experience working with travel brands\u00a0of all sizes,\u00a0helping them build trust in new markets with our people-powered translation platform.\r\n\r\nNeed help getting started?<\/strong>\r\n\r\n