{"id":46377,"date":"2016-12-20T00:00:00","date_gmt":"2016-12-19T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized\/guide-global-sales-conversion\/"},"modified":"2019-10-22T16:44:34","modified_gmt":"2019-10-22T07:44:34","slug":"guide-global-sales-conversion","status":"publish","type":"post","link":"https:\/\/gengo.com\/business-insights\/guide-global-sales-conversion\/","title":{"rendered":"Guide to Global Sales #2: Maximizing conversion"},"content":{"rendered":"In <a href=\"https:\/\/blog.gengo.com\/guide-global-sales-attracting-international-traffic\/\">the first step of our Guide to Global Sales<\/a>, we reviewed different ways to attract relevant international traffic to your site.\r\n\r\nOnce you\u2019ve attracted a global audience, <strong>the next step is to engage visitors\u00a0and build their trust<\/strong>. Consider the following tips for boosting international conversion:\r\n<h3>Build trust with translated user content<\/h3>\r\nWith widespread internet access and use growing day by day, more people than ever are creating their own digital content. Here, we\u2019re defining user-generated content (UGC) as anything created about or in reference to a brand or company that comes from customers. This includes, but isn\u2019t limited to:\r\n<ul>\r\n \t<li>User reviews<\/li>\r\n \t<li>Comments, forums, &amp; social pages<\/li>\r\n \t<li>Fan\/brand art (videos, illustrations, etc.)<\/li>\r\n<\/ul>\r\nTranslating user-generated content for overseas audiences gives your global marketing content a local presence. From social media posts to raving user reviews, adding translated UGC makes the user experience all the more engaging and authentic for shoppers. It\u2019s a given that added trust positively affects conversion rates, customer-company relationships and ultimately, international revenue.\r\n<h3>Employ tailored offers<\/h3>\r\nYou should always tailor your content to the wants and needs of the people who are viewing it. Let\u2019s compare this concept to brick-and-mortar retail businesses. Typically after a customer spends time browsing through a rack of shirts, you offer them assistance: \u201cCan I help you finding the right size?\u201d By offering customers help the moment they might really need it, they are more likely to accept it.\r\n\r\n<strong>You can do the exact same thing on your online storefront.<\/strong> By referencing information about international customers\u2019 geolocation, the page(s) they\u2019re browsing, or their behavior, it&#8217;s easy to engage directly with them. Personalization contributes to meaningful and profitable customer interactions, in addition to deeper brand penetration in multiple markets.\r\n\r\nAs you gain more information about your visitors over time, you can better personalize the experience for their specific needs. For example, you can set up custom greetings for returning visitors and tell them it\u2019s nice to have them back on your website. Once your customers feel that you already know something about them, they\u2019ll perceive your brand and their experience in a more positive light.\r\n<h3>Split test your translations<\/h3>\r\nIf you\u2019ve ever used\u00a0email campaigns to promote your business, then you\u2019ve probably conducted\u00a0A\/B split testing. It\u2019s a common way\u00a0to test the effectiveness of different headlines, subject lines, calls to action and\u00a0more.\r\n\r\nSplit testing is also useful in determining the best translation of your content. You won\u2019t know if you\u2019ve made sound\u00a0decisions if you don\u2019t have an idea of how your content was performing to begin with. Testing different translations can do wonders for international conversion rates, as well as maximize your translation return on investment.\r\n\r\nSmart marketers recognize the need to build native brand experiences to make the international shopping experience as authentic as possible. Need help getting started? <a href=\"https:\/\/gengo.com\/contact-sales-new\/?redirect=1\">Contact us for a free consultation<\/a>\u2014we\u2019re happy to help!\r\n\r\n<strong>Go global with Gengo&#8217;s people-powered translation platform.<\/strong>\r\n\r\n<a href=\"https:\/\/gengo.com\/\"><button>Learn more<\/button><\/a>\u00a0 or <a href=\"https:\/\/gengo.com\/contact-sales\/\">Contact us<\/a>","protected":false},"excerpt":{"rendered":"In the first step of our Guide to Global Sales, we reviewed different ways to attract relevant international traffic to your site. Once you\u2019ve attracted a global audience, the next step is to engage visitors\u00a0and build their trust. Consider the following tips for boosting international conversion: Build trust with translated user content With widespread internet [&hellip;]","protected":false},"author":2,"featured_media":63637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[349],"tags":[],"class_list":["post-46377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to Global Sales #2: Maximizing conversion - Gengo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gengo.com\/business-insights\/guide-global-sales-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Global Sales #2: Maximizing conversion - Gengo\" \/>\n<meta property=\"og:description\" content=\"In the first step of our Guide to Global Sales, we reviewed different ways to attract relevant international traffic to your site. 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