{"id":46416,"date":"2017-07-12T00:00:00","date_gmt":"2017-07-11T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized\/app-localization-smart-business-strategy\/"},"modified":"2019-10-23T18:26:20","modified_gmt":"2019-10-23T09:26:20","slug":"app-localization-smart-business-strategy","status":"publish","type":"post","link":"https:\/\/gengo.com\/business-insights\/app-localization-smart-business-strategy\/","title":{"rendered":"Why app localization is smart business strategy"},"content":{"rendered":"We\u2019re living a \u201cmobile-first\u201d society \u2014 some would argue that it\u2019s soon to be \u201cmobile only.\u201d The concept of either has basically reinvented product design and manufacturing, and has paved the way for services that we didn\u2019t have even 10 years ago. We\u2019re designing for tiny, handheld screens and we\u2019re making our content accessible in major mobile markets like China, India, Brazil and Russia. We\u2019re adapting our business strategies so that we can reach more people, on more devices, in more countries \u2014 and the way we do this is app localization<\/a>.\r\n\r\nApp localization delivers content and an experience to users in a way that takes into consideration where they live, interests and the way they communicate. But app localization goes beyond translation services and customized content<\/a>, it\u2019s meant to make the user experience so flawless that your customer doesn\u2019t even know your app or content was produced somewhere else. Take Facebook<\/a>, for example, which is headquartered in the US, yet has nearly the same amount of users in India.\r\n\r\nIt\u2019s estimated that the number of global mobile users<\/a> \u2014 across the biggest mobile markets \u2014 will reach as high as 4.77 billion by the end of 2017. Nearly two thirds of the world\u2019s population owns a smartphone, and half the world\u2019s mobile subscribers are found within five major markets for mobile<\/a>. If app localization wasn\u2019t a key initiative of your international business before, it sure needs to be now.\r\n\r\nThanks to app localization, there\u2019s a greater market than ever before. If your app is in English, and you enlist translation services to get it into Chinese and Korean, then you\u2019re already making your content accessible to more than 60 percent of the world\u2019s mobile users. Realistically, you don\u2019t have to stop at translating your app into just a few languages. The App Store<\/a> and Google Play<\/a> are constantly adding new languages. When Apple launched iOS 8, it improved its API<\/a> to manage localization with new functionality. For example, the API manages time, energy, length and mass for multiple languages.\r\n\r\nBy implementing app localization as a business strategy, you\u2019re maximizing global visibility and multiplying downloads. Search Engine Optimization (SEO) is a best practice in any country. But have you ever thought about how ranking keywords in the US might not be the same as those in international markets? The same goes for titles and descriptions. Translation services can help you determine which keywords are important to your target audience, which in turn will help determine what titles and descriptions your content should include. Word to the wise: don\u2019t trust auto translation. Take the time to work with translation professionals that specialize in knowing the market you\u2019re trying to enter.\r\n\r\nGo global with Gengo’s people-powered translation platform.<\/strong>\r\n\r\n