{"id":46547,"date":"2014-11-19T00:00:00","date_gmt":"2014-11-18T15:00:00","guid":{"rendered":"https:\/\/gengo.com\/uncategorized-ja\/improve-ecommerce-translation-roi\/"},"modified":"2025-02-10T17:50:43","modified_gmt":"2025-02-10T08:50:43","slug":"improve-ecommerce-translation-roi","status":"publish","type":"post","link":"https:\/\/gengo.com\/ja\/ecommerce-articles\/improve-ecommerce-translation-roi\/","title":{"rendered":"E\u30b3\u30de\u30fc\u30b9\u7ffb\u8a33\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5411\u4e0a\u3059\u308b\u306b\u306f"},"content":{"rendered":"<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306f\u4fa1\u5024\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\r\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306b\u5411\u3051\u3066\u7ffb\u8a33\u3059\u308b\u5834\u5408\u3001\u7ffb\u8a33\u306b\u304a\u3051\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u6570\u591a\u304f\u306e\u70b9\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u305f\u3068\u3048\u3070\u3001\u7ffb\u8a33\u306b\u3088\u3063\u3066\u30a2\u30af\u30bb\u30b9\u91cf\u304c\u5897\u3048\u305f\u304b? 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(KPI) \u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3069\u3053\u3092\u3069\u308c\u3060\u3051\u6539\u5584\u3067\u304d\u308b\u304b\u304c\u5206\u304b\u308a\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u91cd\u8981\u306a\u8cea\u554f\u306b\u7b54\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059:<\/p>\r\n<ul>\r\n\t<li>\u3042\u308b\u5e02\u5834\u306b\u5411\u3051\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u305f\u3089\u3001\u58f2\u308a\u4e0a\u3052\u304c\u3069\u308c\u3060\u3051\u5897\u52a0\u3059\u308b\u306e\u304b?<\/li>\r\n\t<li>\u3069\u308c\u304f\u3089\u3044\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u304b?<\/li>\r\n\t<li>\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3066\u52b9\u7387\u6027\u3092\u9ad8\u3081\u3001\u76ee\u6a19\u5230\u9054\u3059\u308b\u305f\u3081\u306b\u3001\u7ffb\u8a33\u30d7\u30ed\u30bb\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3067\u304d\u308b\u306e\u304b?<\/li>\r\n<\/ul>\r\n<p>\u6e2c\u5b9a\u53ef\u80fd\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306f\u6ca2\u5c71\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u5f53\u521d\u306f\u5c0f\u898f\u6a21\u306b\u59cb\u3081\u3066\u5927\u304d\u3081\u306e\u76ee\u6a19\u3092\u8ffd\u3044\u3001KPI\u306f\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3061\u307e\u3057\u3087\u3046\u3002\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3068\u3063\u3066\u4f55\u304c1\u756a\u91cd\u8981\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u7d39\u4ecb\u3057\u3066\u3044\u308bKPI\u306f\u3001E\u30b3\u30de\u30fc\u30b9\u306b\u9069\u3057\u305f\u3082\u306e\u3067\u3059\u306e\u3067\u3001 \u5225\u696d\u7a2e (\u4f8b\u3048\u3070\u30e1\u30c7\u30a3\u30a2\u4f01\u696d) \u306e\u5834\u5408\u306f\u3001\u7570\u306a\u308b\u6307\u6a19\u3092\u4f7f\u7528\u3059\u308b\u307b\u3046\u304c\u826f\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p><i>\u30a4\u30f3\u30d1\u30af\u30c8KPI\u306f\u3001\u5168\u4f53\u306e\u4f01\u696d\u76ee\u6a19\u306b\u7ffb\u8a33\u304c\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059:<\/i><\/p>\r\n<ul>\r\n\t<li>\u58f2\u308a\u4e0a\u3052 (vs. \u7ffb\u8a33\u30b3\u30b9\u30c8)<\/li>\r\n\t<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 (\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u4eba\u304c\u8cfc\u5165\u306b\u81f3\u3063\u305f\u304b)<\/li>\r\n\t<li>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\/\u30a2\u30af\u30bb\u30b9\u91cf (\u56fd\u5225\u3001\u8a00\u8a9e\u5225\u3001\u30bd\u30fc\u30b9\u5225)<\/li>\r\n\t<li>\u65b0\u898f\u9867\u5ba2\u6570<\/li>\r\n\t<li>\u5e02\u5834\u5360\u6709\u7387<\/li>\r\n<\/ul>\r\n<p><i>\u7ffb\u8a33KPI\u306f\u3001\u3068\u304f\u306b\u7ffb\u8a33\u306b\u95a2\u3057\u3066\u3069\u3053\u3067\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059:<\/i><\/p>\r\n<ul>\r\n\t<li>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306e\u5229\u76ca<\/li>\r\n\t<li>\u4e88\u5b9a\u901a\u308a\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u958b\u59cb\u7387<\/li>\r\n\t<li>\u7ffb\u8a33\u6e08\u307f1\u30ef\u30fc\u30c9\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8 (\u7d4c\u8cbb\u3092\u5dee\u3057\u5f15\u3044\u305f\u5f8c)<\/li>\r\n<\/ul>\r\n<p>\u4f8b\u3048\u3070E\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u4e00\u9023\u306e\u5546\u54c1\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3092\u5bfe\u8c61\u306b\u6a5f\u68b0\u7ffb\u8a33\u3092\u4f7f\u3063\u305f\u5834\u5408\u3068\u4eba\u9593\u306b\u3088\u308b\u7ffb\u8a33\u3092\u4f7f\u3063\u305f\u5834\u5408\u3068\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u305f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u65b0\u3057\u304f\u7ffb\u8a33\u3057\u305f\u6587\u7ae0\u3092\u9069\u7528\u3059\u308b\u524d\u306b\u3001\u8ffd\u8de1\u3057\u305f\u3044\u5206\u91ce\u3067\u306e\u305d\u308c\u307e\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u78ba\u8a8d\u306b\u5341\u5206\u6642\u9593\u3092\u5272\u304d\u307e\u3057\u3087\u3046\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u9ad8\u54c1\u8cea\u306e\u7ffb\u8a33\u3078\u306e\u6295\u8cc7\u306b\u305d\u306e\u4fa1\u5024\u304c\u3042\u3063\u305f\u306e\u304b\u3069\u3046\u304b\u304c\u7c21\u5358\u306b\u628a\u63e1\u3067\u304d\u307e\u3059(\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5225\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u4e0a\u304c\u3063\u305f\u306e\u304b\u4e0b\u304c\u3063\u305f\u306e\u304b\u3092\u78ba\u8a8d)\u3002\u3053\u306e\u78ba\u8a8d\u306f\u8a00\u8a9e\u5225\u3001\u56fd\/\u5e02\u5834\u5225\u306a\u3069\u3001\u4ed6\u306b\u3082\u69d8\u3005\u306a\u8981\u7d20\u5225\u306b\u3082\u884c\u3048\u307e\u3059\u3002<\/p>\r\n<p>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30d9\u30fc\u30b9\u3092\u628a\u63e1\u3057\u305f\u3089\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u306e\u5b9f\u884c\u8a08\u753b\u306e\u4f5c\u6210\u306b\u69d8\u3005\u306a\u5f62\u3067\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>\u5bfe\u8c61\u30da\u30fc\u30b8\/\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u904e\u53bb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u9032\u6357\u72b6\u6cc1\u306f\u6e2c\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002\u7ffb\u8a33\u306b\u304a\u3044\u3066\u306f\u4ee5\u4e0b\u306e2\u30bb\u30c3\u30c8\u306eKPI\u3092\u6e2c\u5b9a\u3057\u307e\u3057\u3087\u3046: 1) \u7ffb\u8a33\u306b\u3088\u3063\u3066\u5f71\u97ff\u3092\u53d7\u3051\u308b\u76ee\u6a19\u3001\u4f8b\u3048\u3070\u30a2\u30af\u30bb\u30b9\u91cf\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u30012) \u30b3\u30b9\u30c8\u3084\u52b9\u7387\u6027\u306a\u3069\u306e\u7ffb\u8a33\u306b\u7279\u5316\u3057\u305f\u60c5\u5831\u3002\u8a00\u8a9e\u5225\u3001\u56fd\u5225\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5225\u306a\u3069\u3067\u3082\u884c\u3046\u3053\u3068\u3092\u304a\u5fd8\u308c\u306a\u304f\u3002<\/p>\r\n<h3><b>\u30b9\u30de\u30fc\u30c8\u306a\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u30d9\u30f3\u30c0\u30fc\u3092<\/b><\/h3>\r\n<p>\u7ffb\u8a33\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u52b9\u7387\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30d1\u30af\u30c8KPI\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u3001\u3055\u3089\u306b\u30a2\u30af\u30bb\u30b9\u91cf\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3084\u6280\u8853\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u4f7f\u3046\u3053\u3068\u3067\u5b9f\u73fe\u304c\u53ef\u80fd\u3067\u3059:<\/p>\r\n<ul>\r\n\t<li><b>\u9069\u5207\u306a\u30af\u30aa\u30ea\u30c6\u30a3: <\/b> <a href=\"\/\">\u7570\u306a\u308b\u30bf\u30a4\u30d7<\/a>\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001\u7570\u306a\u308b\u30ec\u30d9\u30eb \u306e\u7ffb\u8a33\u3067\u7ffb\u8a33\u3059\u308b\u3053\u3068\u3067\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u898f\u7d04\u306b\u7ffb\u8a33\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3001\u7ffb\u8a33\u91cf\u306e\u591a\u3044\u5546\u54c1\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3084<a href=\"\/\">\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc<\/a>\u306a\u3069\u306b\u306f\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3002<\/li>\r\n\t<li><b>\u7ffb\u8a33\u30e1\u30e2\u30ea:<\/b> \u7ffb\u8a33\u30e1\u30e2\u30ea\u306f\u3001\u3088\u308a\u5c11\u306a\u3044\u30ef\u30fc\u30c9\/\u30e6\u30cb\u30c3\u30c8\u5358\u4fa1\u307e\u305f\u306f\u7121\u6599\u3067\u5225\u306e\u7ffb\u8a33\u306b\u518d\u8a8d\u8b58\u30fb\u518d\u4f7f\u7528\u3067\u304d\u308b\u8a9e\u53e5\u3084\u6587\u7ae0\u3092\u8a18\u61b6\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u83ab\u5927\u306a\u6570\u306e\u7ffb\u8a33\u6ce8\u6587\u3092\u3059\u308bE\u30b3\u30de\u30fc\u30b9\u306b\u3068\u3063\u3066\u306f\u3001\u3053\u308c\u306f\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u30c8\u30e9\u30f3\u30b9\u30ec\u30fc\u30bf\u30fc\u306e\u7ffb\u8a33\u6642\u9593\u306e\u7bc0\u7d04\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7ffb\u8a33\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u306a\u305f\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3001\u3069\u308c\u3060\u3051\u7ffb\u8a33\u30e1\u30e2\u30ea\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u306f\u3001\u3057\u3063\u304b\u308a\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e0d\u9069\u5207\u306a\u7ffb\u8a33\u30e1\u30e2\u30ea\u3092\u4f7f\u7528\u3057\u305f\u5834\u5408\u3001\u6700\u7d42\u7684\u306b\u3055\u3089\u306a\u308b\u51fa\u8cbb\u306b\u3064\u306a\u304c\u308b\u6050\u308c\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/li>\r\n\t<li><b>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u30c4\u30fc\u30eb\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc:<\/b> \u30cb\u30e5\u30fc\u30b9\u30dd\u30fc\u30bf\u30eb\u3084E\u30b3\u30de\u30fc\u30b9\u306f\u3001\u8907\u6570\u8a00\u8a9e\u306b\u7ffb\u8a33\u3055\u308c\u305f\u4f55\u5343\u3082\u306e\u30da\u30fc\u30b8\u3092\u62b1\u3048\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30ec\u30d9\u30eb\u306e\u8907\u96d1\u5ea6\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3084\u3001<a 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[&hellip;]","protected":false},"author":2,"featured_media":47993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[784],"tags":[],"class_list":["post-46547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E\u30b3\u30de\u30fc\u30b9\u7ffb\u8a33\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5411\u4e0a\u3059\u308b\u306b\u306f - Gengo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gengo.com\/ja\/ecommerce-articles\/improve-ecommerce-translation-roi\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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